Snoop Dogg is fueling his beverage empire’s growth by introducing his hemp-infused brands, Do It Fluid and Doggy Spritz, to the New Jersey, Georgia, and Tennessee markets. This expansion marks a strategic push into culturally significant territories with strong roots in music and lifestyle.
The arrival of Do It Fluid, a smooth, flavorful drink, and Doggy Spritz, a refreshing, effervescent seltzer, aims to shake up the beverage scene across these dynamic states. Each region—New Jersey, Georgia, and Tennessee—has played a distinct role in shaping musical genres and cultural movements.
In a statement to PR Newswire, Snoop Dogg said:
“Jersey, Georgia and Tennessee—each of these places has shown me love and helped shape culture, from hip-hop to soul to country. I’ve rocked with artists from all three, been inspired by the sounds, and now I’m bringing my energy there with Do It Fluid and Doggy Spritz. … Good music, good people, and now, good drinks.”
To ensure a smooth launch, his beverage company, Iconic Tonics, has partnered with established regional distributors: Best Brands Inc. in Tennessee, Savannah Distributing Company in Georgia, and Allied Beverage Group in New Jersey.
In addition to retail availability, both beverage lines will be offered through DoorDash—aligning perfectly with your website’s delivery-centric focus and providing consumers with quick access to these trendy drinks.
Coverage based on the original press release from PR Newswire: Snoop Dogg Expands His Beverage Empire, Bringing “Do It Fluid” and “Doggy Spritz” to New Markets (Aug 13, 2025)
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