Uber is testing a new feature that lets women and nonbinary drivers choose to pick up only women and nonbinary riders. The option is now being tried in select cities. Uber says the goal is to make trips feel safer and more comfortable for both riders and drivers.
Why This Feature Matters
Safety has been one of the biggest concerns in rideshare work. Many drivers and riders have shared stories about feeling unsafe or being harassed during trips. This new option gives drivers more control over who they accept, which could lower risks and stress.
Industry experts see this as part of a larger trend. Gig platforms are under more pressure to improve working conditions. In 2025 and beyond, safety, pay, and worker rights are some of the top issues shaping the delivery and rideshare industries.
Balancing Safety and Opportunity
While the new feature has been praised, some have raised questions. Could limiting matches make it harder for drivers to find trips? Uber says the option is voluntary and drivers can turn it off whenever they want. The company will need to watch how it affects driver earnings and rider wait times.
For food delivery drivers, this test is also important to watch. Many gig workers use both Uber and Uber Eats. If the feature is successful, apps like DoorDash or Instacart may add similar options.
In-App Safety Features Already in Place
Uber’s test builds on safety features that are already part of most gig apps. These include:
- Emergency Button: Lets drivers or riders call 911 with one tap. The app shares their location with emergency services.
- Share My Trip: Riders and drivers can send real-time trip details to trusted contacts. This adds extra peace of mind.
- Check-Ins: If the app detects a long stop or unusual trip pattern, it asks if the user feels safe. Help options are offered right away.
- Private Numbers: Calls and texts go through the app. Personal phone numbers stay hidden.
- DoorDash Safety Toolkit: Includes 911 help, safety calls, and reporting options built into the app.
Together, these features show that apps are working to build trust. The new women-preference setting gives drivers even more control over how they work.
The Bigger Picture
Safety is not only about protecting people. It also affects how much drivers earn and whether they stay on a platform. If drivers feel unsafe, they may quit, and that hurts both the company and customers.
Delivery and rideshare apps are also becoming “super apps.” They now combine food delivery, ride-hailing, grocery shopping, and more. As these apps grow, safety tools will remain a key way to attract and keep both drivers and customers.
The women-preference feature may be just the start. Expect more options in the future that let drivers choose how, when, and with whom they work.
As reported from CBS19.
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