The beer beverage delivery landscape just got a boost. Untappd, the popular beer discovery and social app, has announced a new partnership with DoorDash to enhance beverage product listings. This collaboration brings enriched product data — from style and descriptions to ABV details — directly into the DoorDash app.
The result is more accurate listings for customers, improved visibility for beverage brands, and a more streamlined system for drivers handling alcohol orders.
Untappd-Doordash Mutual Benefit
Untappd is widely recognized as a go-to platform for beer enthusiasts, with millions of users who rate, review, and discover new drinks. By integrating Untappd’s database with DoorDash, the delivery giant will now display richer product information on its marketplace. Instead of vague or incomplete listings, customers can expect:
- Detailed product descriptions that explain a beverage’s taste profile.
- Accurate ABV (alcohol by volume) information, helping buyers choose responsibly.
- Style categories that let customers browse by beer type, cider, hard seltzer, and more.
- Visual enrichment with branded imagery to make listings easier to recognize.
For DoorDash, this move reduces errors in product listings and enhances the browsing experience. For Untappd, it extends the influence of its platform beyond discovery into the actual purchasing journey.
Benefits for Customers
From a customer standpoint, the partnership solves a common frustration: poorly labeled or incomplete drink menus. Imagine scrolling through a delivery app and seeing a generic listing like “Craft IPA” with no description. Now, customers will get the kind of detail they would expect from browsing a bottle shop or brewery’s website.
This makes it easier to:
- Discover new drinks without leaving the DoorDash app.
- Compare similar beverages side-by-side with real descriptions.
- Make more informed choices when trying something new.
In addition, enhanced data could improve search and filtering inside the app. Health-conscious customers may use ABV data to moderate intake, while beer enthusiasts will be able to track down specific styles they love.
Benefits for Beverage Brands
For breweries, cider makers, and beverage producers, visibility is everything. Many small brands struggle to stand out on crowded delivery platforms where menus are often simplified or incomplete. By tapping into Untappd’s product database, brands gain:
- Stronger digital presence with detailed, accurate representations of their drinks.
- Brand consistency across platforms, ensuring the same product identity is carried over into delivery.
- Better discoverability as enriched metadata improves search results within DoorDash.
This alignment also supports breweries that rely on direct-to-consumer channels. A brewery’s reputation on Untappd can now influence how its products appear on a major delivery platform, turning ratings and reviews into a competitive advantage.
What It Means for Gig Workers
At first glance, this partnership might not seem to impact delivery drivers directly. However, enriched product listings could lead to increased sales. When customers have more confidence in what they’re ordering, they’re more likely to complete purchases and try new items.
For drivers, this could mean:
- More alcohol delivery requests in areas where local laws permit.
- Higher order volume overall, since beverages often boost cart totals.
- Potentially larger tips, as alcohol orders tend to be associated with social events or special occasions.
Gig workers can also use third-party apps like Gridwise, Para, and Solo to strategically plan shifts and maximize earnings when beverage orders spike, such as during holidays or sports events.¹
Age Verification and Delivery Requirements
Alcohol delivery comes with strict responsibilities. DoorDash already requires customers to upload a valid government-issued ID and mandates in-person ID checks at the point of delivery. Drivers must use the app’s scanner feature to confirm age and identity before handing off the order.
With more alcohol products highlighted through the Untappd integration, these checks become even more important. Drivers will need to stay sharp when verifying compliance. Customers, too, should be aware of requirements:
- Recipients must be 21 or older (in the U.S.).
- ID must be valid and scannable. Expired or photocopied IDs are not accepted.
- Deliveries cannot be left unattended. If no eligible adult is present, the order is returned.
This ensures not only regulatory compliance but also builds trust in alcohol delivery as a safe and reliable option.
Bigger Industry Picture: Why This Partnership Matters
The Untappd-DoorDash partnership reflects broader trends shaping the delivery industry in 2025 and beyond:
- Super Apps: Platforms are expanding beyond food into retail, groceries, and alcohol to keep users in one ecosystem.²
- Personalization: Enriched product data allows apps to tailor recommendations to user preferences, boosting loyalty.
- Transparency: Customers expect more accurate, detailed, and trustworthy listings before making a purchase.
- Driver Impact: More orders and evolving compliance requirements shape the gig worker experience.
In short, beverage delivery is no longer an afterthought — it’s becoming a major vertical in the gig economy. By leveraging Untappd’s expertise, DoorDash strengthens its role as a one-stop shop for all kinds of delivery.
Final Thoughts
The Untappd-DoorDash partnership shows how important data is in today’s delivery market. Customers get a better browsing experience, brands gain visibility, and drivers may see more orders flowing through the platform. At the same time, the emphasis on age verification highlights the critical balance between convenience and responsibility in alcohol delivery.
As delivery apps continue to integrate smarter technology and richer product data, partnerships like this set the stage for a more personalized and efficient future.
Published by DeliverySoCal.com. Original press release via PR Newswire – Untappd Launches Beverage Product Enrichment Partnership with DoorDash.
References
- Apps That Help Gig Workers Stay Busy. 2025. https://gridwise.io/top-5-gig-worker-apps-compared/
- Hot Topics in Delivery Driver Apps: 2025, 2026, and Beyond. Roundtrip AI; 2025. https://www.roundtrip.ai/articles/delivery-drivers-6-key-trends
With over 10 years working experience in the delivery app industry, we try to deliver the hottest resources for deliver driver apps, customer perks, and insights to the best delivery experience. We do use AI to assist in our posts, and we personally curate the topics that interest you most!