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Uber Technologies, Inc. and The Kroger Co.announced an expanded nationwide relationship that will redefine grocery and meal delivery convenience. Beginning in early 2026, customers will be able to shop and schedule deliveries from more than 2,600 Kroger-owned stores across the country, directly through the Uber Eats app.
This partnership marks a major milestone in the evolution of delivery platforms. Uber Eats, already one of the leading “super apps” in the gig economy, continues to blur the line between dining and grocery delivery, while Kroger gains a new digital channel that expands its customer reach and loyalty footprint.
What the Kroger and Uber Eats Expansion Includes
Starting in 2026, Uber Eats users will be able to order fresh groceries, Our Brands products, household staples, and everyday essentials from all Kroger family banners—including Ralphs, Fred Meyer, King Soopers, Smith’s, Fry’s, Harris Teeter, and Mariano’s. These stores represent some of the most recognized grocery brands nationwide.
For Uber One and Kroger Boost members, the partnership promises extra value with $0 delivery fees and reduced service fees, merging two major loyalty ecosystems. The integration is designed to allow customers to toggle between restaurant delivery and grocery shopping seamlessly in one app, all with loyalty benefits and real-time tracking.
Kroger’s Vision of Convenience
“Our customers want to choose how they shop, when they shop and how they access their groceries,” said Yael Cosset, Executive Vice President and Chief Digital Officer at Kroger. “Kroger is always looking for new ways to offer our customers an outstanding shopping experience, bringing value and assortment to them, without compromise. Today’s announcement combines the best of Kroger’s fresh food and exclusive Our Brands with Uber’s expertise and proven delivery technology—creating an experience that gives customers more choice and value, while introducing new customers who have different shopping needs to Kroger.”
This expanded partnership brings Kroger’s retail media, loyalty, and delivery technology together under a single experience that strengthens its digital footprint. The company expects to gather deeper insights into customer preferences and behaviors, fueling smarter marketing and better inventory management.
Impact on Customers
For consumers, the partnership is more than convenience—it represents a new standard in flexible delivery. Shoppers will be able to access both restaurant meals and fresh groceries without leaving the Uber Eats app. It also means a faster delivery experience powered by Uber’s logistics network, making it ideal for same-day or even same-hour grocery needs.
The integration reflects a broader trend in the delivery landscape. According to Hot Topics in Delivery Driver Apps: 2025, 2026, and Beyond, super apps like Uber Eats are expanding into multiple sectors including grocery, pharmacy, and retail delivery. This strategy boosts customer retention while simplifying the user experience by centralizing everything in one platform.
By merging services, Kroger and Uber Eats are positioning themselves to compete not only with traditional grocery chains but also with emerging delivery-first retailers like Instacart and Amazon Fresh. The combination of Kroger’s physical presence and Uber’s digital logistics is a strong move toward unified commerce.
Impact on Delivery Drivers
The partnership also introduces new opportunities for delivery drivers, expanding available gigs through Uber’s existing network. With more than 2,600 additional stores entering the app, drivers could see increased demand during both peak grocery and meal delivery hours.
Drivers already using multiple apps such as DoorDash, Grubhub, and Instacart will find more consistent earning opportunities by staying active on Uber Eats.
For those relying on Uber Eats as their primary platform, the Kroger partnership can help minimize downtime and expand access to new delivery zones, particularly in suburban areas where grocery orders often pay more per mile. This aligns with broader 2025–2026 gig economy trends emphasizing AI-powered optimization and route efficiency.
What The Future May Hold:
The expanded partnership between Kroger and Uber Eats represents more than a delivery deal—it’s a strategic collaboration that reflects where the grocery and delivery sectors are headed. As customers continue to expect fast, convenient, and flexible shopping experiences, companies that merge digital convenience with real-world presence will set the pace for the next generation of delivery commerce.
About Kroger
The Kroger Co. operates one of the largest supermarket chains in the United States, with stores under various banners including Ralphs, Fry’s, King Soopers, and Smith’s. The company is known for its strong private-label offerings under the Our Brands line and for continuous investment in digital retail innovation.
Published by DeliverySoCal.com, based on the official press release from PR Newswire.
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