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DoorDash has announced a new retail partnership with Hibbett, further strengthening its push into same-day, on-demand retail beyond restaurants and grocery. The agreement allows customers to order sporting goods, footwear, and athletic apparel from participating Hibbett locations directly through the DoorDash app, with delivery often available the same day.
Sporting Goods Delivery To Your Door
Under the agreement customers can browse a curated selection of Hibbett products within the DoorDash marketplace. Orders are fulfilled by local Hibbett stores and delivered by Dashers, enabling fast turnaround times that align with consumer expectations for convenience and immediacy.
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According to DoorDash, the partnership reflects growing demand for retail items delivered on the same day, particularly for products that customers often need quickly or prefer not to wait several days to receive through traditional shipping. Sporting goods fit naturally into that category, especially for youth sports, fitness routines, and seasonal activities.
“Bringing Hibbett to the DoorDash marketplace expands convenient, on-demand access to the apparel and footwear consumers rely on, especially in communities where Hibbett has a strong local presence,” said Fuad Hannon, VP of New Verticals at DoorDash. “This partnership reflects our continued focus on building meaningful retail relationships that give consumers greater choice and speed, whether they are gearing up for a game, refreshing everyday essentials, or shopping for last minute accessories and beyond.”
Hibbett leadership has emphasized that meeting customers where they already shop digitally is a key priority, and DoorDash’s reach into local markets helps extend Hibbett’s omni-channel strategy. By integrating with DoorDash, Hibbett can increase visibility among customers who may not have planned a store visit but are already using the app for other purchases.
“DoorDash is a natural partner for us with our shared focus on making everyday shopping easier and faster for our customers,” said Bill Quinn, CIO, Hibbett. “By connecting with DoorDash’s delivery network, we’re simplifying the path from checkout to doorstep, so shoppers can get their footwear and apparel shopping done quickly and seamlessly. This new partnership is yet another way for us to provide efficiency and continue to improve our customer experience.”
The partnership underscores DoorDash’s continued effort to position itself as a broader local commerce platform rather than solely a food delivery company. Over the past several years, DoorDash has invested heavily in expanding its retail catalog, working with national and regional brands across categories such as convenience, beauty, home improvement, and sporting goods. Adding Hibbett reinforces the company’s focus on high-intent retail purchases.
For Hibbett, the partnership provides an additional digital distribution channel that leverages DoorDash’s logistics infrastructure and dense local driver network. The company can reach nearby customers who want immediate access to athletic essentials, whether that is a last-minute pair of basketball shoes, training apparel, or team gear.
DoorDash’s Retail Expansion
This announcement aligns with DoorDash’s broader corporate narrative around local commerce enablement. While food delivery remains its core business, the company has repeatedly highlighted retail as a long-term growth lever. Partnerships like this one signal a continued shift toward becoming a one-stop platform for local delivery, regardless of category.
For investors and industry observers, the move is consistent with DoorDash’s strategy of deepening relationships with established brick-and-mortar brands. Rather than competing directly with retailers, DoorDash acts as a logistics and marketing channel layer, handling discovery, checkout, and delivery while stores manage inventory and fulfillment.
From an operational perspective, retail partnerships also help diversify order mix and usage patterns on the platform. Sporting goods orders may occur at different times and seasons than food orders, which can help smooth demand across the network.
Implications for Delivery Drivers
As DoorDash continues to onboard national retail partners, drivers may see a broader mix of order types, especially in suburban and regional markets where Hibbett has a strong physical footprint. For some drivers, retail orders can offer predictable pickups and potentially higher average order values, though experiences can vary by market.
Retail deliveries also typically differ from restaurant orders in size, handling, and pickup flow.
Looking Ahead
This reflects how major delivery platforms are evolving into infrastructure providers for local retail, while traditional retailers seek flexible, scalable ways to meet rising consumer expectations around speed and convenience.
As DoorDash continues to add non-restaurant partners, similar collaborations are likely to follow, particularly in categories where an immediate recognition of partnership benefits provides a clear advantage. The Hibbett partnership represents another step in the ongoing transformation into a comprehensive local commerce marketplace.
Hibbett Brand Overview
Hibbett is a well-established sporting goods retailer with a strong presence across small and mid-sized markets in the United States. Founded in 1945, the company has built its reputation around athletic footwear, apparel, and equipment, with a particular focus on community-level sports and local teams.
Hibbett has also invested steadily in its digital capabilities over the years, blending in-store experiences with online ordering and mobile engagement.
Published by DeliverySoCal.com
Source: DoorDash Newsroom, Hibbett Launches on DoorDash, Bringing On-Demand Access to Footwear and Apparel Nationwide
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